With the rise of recreational running in the 1970s, the benchmark for running shoes shifted from mere existence to the pursuit of performance. Although the models of that era would be considered too simple by today’s standards, that period stands out as the time when running shoes became truly unique. The New Balance 327 rediscovers the 1970s as a period dedicated to innovation, boldly revisiting classic design elements with a thoroughly contemporary twist. With an edgy reworking of the tried-and-true elevated silhouette, asymmetrically applied “N” branding, and a notched, wrap-around, trail-inspired outsole, the New Balance 327s are a complete reimagining of our historic running heritage.
