The New Balance 740 is now a must-have for all lovers of retro running style. This beloved model has been resurrected from the archives, ready to inspire a new generation of enthusiasts. The 740 combines familiar elements inspired by 2000s running—an open knit upper, segmented midsole, and tapered silhouette—with details like two-tone mesh and angular inserts, giving the 740 a unique visual identity. Whether you’re discovering them for the first time or rediscovering them, the 740 is poised to become your next favorite shoe. Slip on this gray colorway and experience the comfort of ABZORB technology with every step.